About. Great Scott! is where I design, build and launch digital products, mostly user interfaces and the experiences around them.
The who.
Great Scott! is a one-person studio, run by me, Daniel Feldt. I’ve been building digital products since 1999, for some of Sweden’s biggest companies and brands as well as small businesses.
Over the years I’ve built up a wide network of experts and collaborators, and I often team up with them on client projects.
The studio.
I do UX and UI, and I think up and build design systems. Name a viewport and I’ve probably designed for it: the web on every kind of screen, mobile apps and interfaces for gaming consoles.
I also do some print, and design physical objects. It’s always nice to touch, feel and hold the things you’ve designed.
Clients and projects vary in size and type, so I keep the process simple. I work closely with each client and shape the approach to their circumstances and needs.
Great design doesn’t follow a rigid template. It comes from careful observation, attentive conversations and close collaboration, executed with craftsmanship and ingenuity.
The services.
- User interfaces
- User experiences
- Design systems
- Website development
- App development
- Illustration
- Branding
The how.
There’s no checklist or chart that explains my creative process. No clever names for the stages of a project, no diagrams or computer models.
In short: talk, sketch, prototype, debate, discuss and make even more. And repeat. Preferably together with you.
I’m curious, and I believe in making things. That’s how I learn and grow, and how I keep having fun along the way.
Every project and client has its own structure, but it often looks something like this.
1. Discovery
We kick off by talking about your needs, problems and wishes: what we want to achieve, and the limits and requirements.
2. Explorations
We bring in as many people as we can from development, customer success and product, explore solutions and workshop together. Maybe we find an MVP?
3. Prototyping
With ideas from discovery and explorations, I prototype solutions to get a feel for what works and what really doesn’t. There will probably be iterations.
4. Discuss
We decide which solutions we like best, what it takes to go further, and what to cut from or add to an MVP. Then everything gets ready for development.
5. Launch & listen
We launch an MVP as quickly as possible, then watch and listen.
6. Learn
We gather data and feedback from the MVP and, hopefully, learn a ton.
7. Repeat & iterate
This goes on through every stage of the project. The iterations are what sharpen the goal (or change it).
Oh, and we have fun. Let’s not forget the fun.